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Masking Techniques
There's a lots of different techniques to isolate an object from
the rest of the image in Photoshop
The method you decide to use depends mostly on the contrast of the
object vs the background. One first tip though, the bigger the
picture is, the better masking result you will get... so, DO NOT
resize your image to web-size until you're done with the masking.
One more tip is to Select > Feather and make a Feather Radius of
1 pixel to get rid of any sharp edges
1. Magic Wand or Magic eraser 
In this first example it's easy to use the magic wand and the
result will be almost perfect at the first attempt.
Just click outside the object with the Magic wand tool and hit
delete. In this case I used tolerans 50.

In this case you can also choose to
use the Magic eraser tool with the same settings and you'll have
the same result.
Just click with the Magic eraser tool on the background, and you're
done.
(Were do I find the Magic eraser? well, click and hold down the
Eraser icon in the toolbar to access it)
2. Magic Wand - Add selection
When the contrast on the object is
good, but the background is a bit various you can do as follow:
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Again we use the tolerans 50. Click the background
with the magic wand tool, then hold down the shift-key on your
keyboard and click again on the parts that is not selected, repeat
this until the whole background is selected.

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Then hit delete and you're
done

3. Lasso tool + Quick Mask
When the contrast between the object
and the background aren't that good, you can use the Quick Mask.
Here's how:

This is the original image
Use the Lasso tool to draw a selection around the object. You don't
have to be very precise when you do this since you can fix all
errors with the Quick mask.
Click the "Quick mask" symbol and have
black as forground color.
This is how it will look.
Use the brush tool to add mask and the
Eraser tool to remove mask
When you're done click the edit in
standard mode
Now, go to Select > Feather and set
it to radius 1 pixel. Cut and paste into your new background.
4. Pen tool  If you want the
selection to be more accurate right away you can use the Pen tool
instead of the lasso.
Choose the Pen Tool and make sure that
"Paths," not "Shape layer," is selected. Then, start using the Pen
Tool to create a path around the object.
When you have made it all away around,
click the Paths palette and click the little arrow in the top right
corner.

And make a selection.
5.The Extract way This
technique is very usefull when there is hair or fur to mask
Go to Filter > Extract.
The Extract dialog box will appear. With the Brush tool selected,
draw an outline around the object you wish to extract. The outline
should overlap both the object and the background. The outline will
be highlighted.

When you've completed the outline, (still in the Extraxt dialog
box) change to the Paint Bucket tool.
Fill the areas that you wish to keep with the paint bucket
tool.
Click Ok and you're done masking. Cut and paste your object into a
new background.

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